Since the dawn of civilization, humans have found the profound need of communication through various means. It started with sign languages, followed with drawings on the cave walls, intuitive means of using signals such as smokes, making sounds and codes.
Over the years, mankind have develop languages that allowed them to communicate and express ideas freely. Incidentally, the existence of various cultures and multi-ethnicity allows mankind to learn different languages and culture of different civilization. In 19th century, the industrial evolution had increased the need for natural resources and to spur the development of civilization particularly dominated by the Europeans. Thereon, the race to become leaders of their respective empire has resulted in a great boom of research and development in technology.
Alexander Graham Bell, the father of modern telephone has pioneered modern telecommunication across continents. Subsequently, research in this field and encouraged by the demand for speedy communication has resulted in the growth of modern telecommunication.
It all started from just a telegraph to transmit information across distance. With the involvement of government and entrepreneur, telecommunication has fast become a necessity rather than luxury. Incentive to further enhance telecommunication industry has attracted the involvement of big corporations, including fortune 500 companies. Apple, Nokia, Samsung and Blackberry are some of big companies who introduced smartphones.
Today, smartphones are considered a must have for everyone especially among the younger generations. By the end of 2013, 1.4 billion smartphones will be in use: 798 million of them will run Android, 294 million will run Apple’s iOS, and 45 million will run Windows Phone, according to a new study by ABI Research. (click http://venturebeat.com/2013/02/06/800-million-android-smartphones-300-million-iphones-in-active-use-by-december-2013-study-says/ ).
The study above clearly indicates that there is an enormous demand for smartphones worldwide. Why has this happened?
According to "Seven Shades of Mobile" study, conducted by InsightsNow, shows how people really use their smartphones. There were seven primary motivations of consumers use smartphones which can broken as per the figure below: